Article summary Assignment Example | Topics and Well Written Essays - 750 words

Article summary - Assignment Example The solution to this problem was found in the adoption of Jive software to provide the stakeholders with a virtual community where they can share ideas, information, and data and discuss other business opportunities. This community was not only helpful for the discussions but was also proved to be a successful marketing tool. Information about new products and offers could easily be shared to the community members and other interested people. This step by NetApp owners helped in developing a stronger brand image and increased the participation of its members. NetApp has acquired the benefit of improving its services and satisfying its customers by receiving feedbacks on the site. It has also become possible for the administration of NetApp to gain knowledge about it’s stakeholders desires and expectations via discussion boards, blogs and wikis. In conclusion, we can say that this article illustrates the increased opportunity for NetApp’s business expansion and also prov es the efficiency of Jive’s software. This case study involves much information about the use of Jive’s software and its success as experienced by NetApp. However, this case study fails to explain the background information about NetApp and hence does not provide full information about the activities and services of NetApp. For a reader who is not aware of Netapp’s services, this case study provides insufficient information to understand how Jive Software helped NetApp. The case study is written in a direct manner. It does not involve too much explanation but instead provides information that is necessary to prove the success of jive software in NetApp’s business. The bullet points, headings and structure of the paper is quite useful and easily comprehensible. The sub-headings and bulleted points make it easier for the reader to grasp and memorize the key points. However,