Risk Plan Essay Example | Topics and Well Written Essays - 750 words

Risk Plan - Essay Example Integrated marketing communication is an important part of every marketing activity before the event which helps organizers to achieve high response rate and popularity. The second risk is that the first deadline is due one week before the golf tournament, so there will be no time left for changes and improvements (the leaflets, ads, etc. are printed, and all arrangements are made). The third negative factor is that the same three persons are involved 100% in the final preparation, so neither of them will be able to make possible changes and help with new promotion opportunity. If Betty is involved in both activities, she could not objectively define the threats and drawbacks of the new advertising campaign. When morale is low, and feelings of frustration or alienation are found to exist, it is important that positive action is taken to remedy the causes. The sixth risk is that the staff can resist strongly changes in adverting campaign. They would be frustrated because the company d oes not appreciate their efforts and time spent on 'the old adverting plan". 1. The best solution for the first risk is to implement adverting campaign before the gold tournament according to the previous schedule. The new promotional opportunity an be added to the previous plan. It will not take much time and efforts of employees and ensure that the company will reach the main target audience. Senior management needs to develop a broad strategic vision, which calls for redesigned business processes (Campbell, 1997). 2. To meet the first deadline and avoid changes, it is important to consult the responsible persons during the preparation process. Also, it is possible to develop a rough plan if the primary plan would not work well. In order to leverage change, the manager can identify primary and secondary activities. Primary change activities are most directly related to the project. Primary change activities will include inbound logistics, operations, outbound logistics, sales and marketing, and service. The other group is support activities which will not have a direct impact on the project. It will help to avoid uncertainty and haste. 3. It would be possible to appoint the forth person in order to solve secondary problems of the plan. The project manager should identify a few core processes to be redesigned, focusing on those with the greatest potential payback. Symptoms of inefficient processes include excessive data redundancy and reentering information, too much time spent handling exceptions and special cases, or too much time spent on corrections and rework. The analysis should identify what organizational group owns the process, what organizational functions or departments are involved in the process, and what changes are required. The methods for identifying organizational information requirements described earlier in this chapter may be useful here. 4. Before the changes are made, the project manager should inform Betty about recent changes and ask her opinion about additional duties. Also, the company could pay her for additional hours, and